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The Aloha Shirt: Spirit of the Islands by Dale Hope and Gregory Tozian
 
Title The Aloha Shirt:
Spirit of the Islands
Author Dale Hope
Gregory Tozian
ISBN 1-58270-034-6
1-58270-044-3 limited edition
Price $45.00  ALOHA SHIRT for $10
$500 Limited Edition
  Add to Cart
Book details hardcover, 10 x 11, 228 pages
Categories coffee table
history
photography
limited edition
Description

Aloha puts into one word the warm sense of greeting, love, and playfulness for which Hawaii is so well known. Whenever you see a classic Aloha shirt, no matter where you are, it brings you back to a lifestyle that says relax, be at ease, have some fun. In The Aloha Shirt: Spirit of the Islands, the history of this marvelous cultural icon is woven with the mystery and allure of Hawaii and the stories of those who lived there. Aloha shirts were created by a wonderfully inventive and artistic group of people during the time when Hawaii was emerging as an island paradise for tourists.

For those who came from the far corners of the world, nothing painted a more vivid picture of the Islands than these bold shirts with their colorful Island images. A flamboyant group of designers created this memorable art during the Golden Age of Aloha shirts, from the 1930s through the 1950s. For inspiration, they shared the sunsets, beaches, flowers and rain forests of Hawaii with fine artists such as John "Keoni" Meigs, Elsie Das, and Vera Stone Cook. Welcome to The Aloha Shirt, with its more than 500 color images and rich collection of stories about a unique time and place-folk histories of the many people who brought Aloha shirts to life, celebrations of the romance and beauty of Hawaii, and the wonderful stories told by the shirts themselves.

  • 20,000 first printing
  • Author tour on the East and West coasts and Hawaii
  • Article in the October/November issue of Surfers Journal
  • Articles in mens, lifestyle, and fashion magazines

The Aloha Shirt: Spirit of the Islands by Dale Hope and Gregory Tozian

Dale Hope was born in Honolulu and grew up in the garment industry of Hawaii. In 1953, his father, who had been a textile salesman for one of the early suppliers of Hawaiian printed fabric, established a women's garment manufacturing company, Sun Fashions of Hawaii.

While Dale was attending college in Switzerland, his father summoned him back to the Islands to join him at Sun Fashions. Dale agreed, but only if the company would expand into men's fashions. Their first shirt label, HRH-His Royal Highness, was launched in 1973. A short time later, after his father's untimely death, Dale assumed full responsibility for both Sun Fashions and HRH. Both companies grew under Dale's direction as leaders in Hawaiian men's and women's apparel. HRH became a popular brand in Hawaii and an important vendor to many of the larger retailers in Hawaii. In 1986, Dale purchased the legendary Kahala label, one of the earliest names in the Hawaiian garment industry, and lead the resurgence in popularity of the Kahala name, generating more than $8 million in sales.

Dale has a vast amount of experience in the Hawaiian prints industry and is widely recognized as an authority on Aloha shirts. In 1987, he received the first Governor's Cup for "Hawaii Apparel Manufacturer of the Year" and is a member of the Committee of the Hawaiian Fashion Industry Association. Dale has recently been featured in such industry publications as The Surfer's Journal, Morning Calm (the in-flight magazine of Korean air), Seasons (a visitor industry publication), and he was interviewed for an in-flight video running on Japan Airlines. An avid surfer and outrigger canoe paddler, Hope is now the Art Director for Kahala and oversees the creation and manufacture of 150 new Aloha shirt designs annually.

Gregory Tozian has twenty years plus experience publishing articles and photographs on a wide variety of subjects. During his decade as a Florida-based newspaperman he served as a hard-news reporter, photographer, bureau chief, feature writer, and film critic (winning two Florida Press Association writing awards, and a Kodak newspaper-photography award). He has also taught university courses in popular culture, and been an on-air host/reviewer for movie programs on PBS- and NBC-TV affiliates. Tozian served as a foreign correspondent in France, writing for Passion (a Paris monthly) and taking photographs and writing features for many U.S. magazines and daily newspapers. Since 1992, Tozian has been the advertising copywriter/photographer for Soloflex, Inc. His 1994 play, Fort Byron, was nominated for the Oregon Book Award. In January 1998, his first book of short stories, Doll Head Eater, was published by Future Tense Books, of Portland, Oregon, where he lives

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