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Defying Gravity: The Making of Newton by Doug Menuez and Markos Kounaliakis
 
Title
Defying Gravity
The Making of Newton
Author
Photography by Doug Menuez
Written by Markos Kounalakis
ISBN 0-941831-94-9
Price $29.95
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Book details hardcover, 192 pp, 11 x 8.5 in, 276 x 224 mm
Categories photography
coffee table
history
Description

Introduction by Paul Saffo

1994 Gold Award, Photo District News
Graphis Design Top 100 Books of the Year

This is an intimate and dramatic account of Apple Computer's race to create a revolutionary new technology, once again drawing on its singular vision. Defying Gravity explores the process by which an idea is born and translated into a product on which fortunes can be made or lost.

Defying Gravity chronicles the technological quest and business adventure story behind Newton. It shows the human side of America's most innovative corporation's risky effort to stay on top in a domain where winners and losers succeed each other with bewildering speed. It is a classic story of fire and corporate intrigue, where an unprecedented information and communications convergence provides the backdrop as Apple struggles to reinvent itself. They empower project teams within the company, form partnerships with potential overseas competitors, and design a new model for an American business seeking to compete in a new global economy.

A fascinating case study in late twentieth-century risk-taking entrepreneurship.

What is Newton? Newton is a technology comprised of intelligent handwriting recognition and communications software combined with a powerful RISC processor. The first Newton product is a portable, pen-based, hand-held computing device that goes far beyond the capabilities of a desktop computer. It allows the user to easily capture, organize, and communicate information. Apple calls it a "personal digital assistant" and considers it to be its biggest market opportunity since the introduction of the Macintosh.

Defying Gravity: The Making of Newton by Doug Menuez and Markos Kounaliakis

Markos Kounalakis is a print and network broadcast journalist who covers wars and revolutions, both civil and technological. He worked as the NBC-Mutual News Moscow correspondent and covered the fall of the Soviet Union. He reported the overthrow of communism for Newsweek in East Germany, Czechoslovakia, Romania, and Bulgaria, the rise of democratic institutions in Hungary, and ethnic strife in Yugoslavia. He was based in Rome and Vienna and later ran the magazine's Prague satellite bureau for over a year. Kounalakis has written for The Wall Street Journal, The Los Angeles Times Magazine, The International Herald-Tribune, The San Francisco Chronicle, The Dallas Morning News, and many other regional and international newspapers and magazines.

Photojournalist Doug Menuez's work has been featured in Fortune, Time, Life, Newsweek, US News and World Report, People, USA Today, and other international and national publications. He has covered many of the major news stories of the day, including the famine in Ethiopia, presidential campaigns and conventions, and the Los Angeles Olympics. He has documented the homeless in America, the destruction of the Amazon rain forest, and the AIDS story. His work has appeared in six Day in the Life books, The Power to Heal, and The Circle of Life. In 1989, Menuez co-produced 15 Seconds: The Great California Earthquake of 1989, which sold 70,000 copies in three months and raised over a half million dollars for earthquake victims.
Title(s) by this photographer published by Beyond Words

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